In this day and age, becoming a successful coach takes more than knowing how to talk with your client; it is also about learning your know-hows as a marketer. Coaching and marketing needs to go hand in hand now for your business to thrive and for you to continue inspiring people. That is the alchemy of marketing. Let's face it, getting in to all of this can be overwhelming. Dov Gordon lays down the basics to marketing. Known as the Alchemist Entrepreneur, he goes down to the core without all the fillers and offers a more systematic approach to getting your true message connect to your clients and even ideal clients. Dov shares some much needed insight to understand why one method or path didn’t work out and how to overcome them.