Being an expert in relationships, I often talk about the importance of intention and doing everything from the heart. And while this is particularly important in relationships, it also rings true for another aspect in your life that you may not have thought of: you business, particularly your sales.
When selling to people, you need to come from the heart, meaning, you need to ask yourself: do I really care about how my service or product will serve this person, or am I just focused on getting the sale? If you put customer care and attention first, you’ll quickly see how your sales will skyrocket in correlation. It helps to remember that at the end of the day, you are speaking to another human being - one who has fears and doubts, goals and dreams, and may be seeking your help in dealing with their issues.
No one knows this better than Connie Whitman, a dear friend of mine who you wouldn’t even realize was selling something to you if she were to get you on a sales call. She’s that good, and totally genuine about it. You’ll learn a lot about the importance of listening and relationship building to grow your sales in my episode with Connie. Tune in!