Your story is one of the most essential aspects that should be included in your business plan. As the saying goes, “facts tell, stories sell.” People are going to buy from you not because of what you are selling, but your 'why'. But it’s not always easy to convey that to others, especially if you are a professional or entrepreneur who is trying to elevate your thought leadership.
One of the best ways to not only tell your story but also elevate your thought leadership, is by getting on TV. You don't have to take acting classes - you just have to get comfortable with telling your story from the heart, because that is what will grab producers' - and the audience's - attention. Once you get some high-level appearances under your belt, you achieve a level of stardom within your niche that will elevate your branding and leave an impression on your audience.
My guest today, Alison Savitch, has been in the hollywood industry for decades, and is beloved by producers and actors alike. Why? Because she has this amazing ability to help others see the best in themselves, and bring that out in a way that makes them shine. Tune in to this episode to see why getting on T.V. could be what catapults your business to another level - and how easy it can be.